Privacy Policy

El Sueño (“El Sueño,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what personal information we collect through our website, how we use and disclose it, and the rights and choices available to you — including rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”).

Information We Collect

Depending on how you use our site, we may collect the following categories of personal information:

• Identifiers & contact data — such as your name, email address, and phone number when you contact us, request a reservation, submit a private-event inquiry, or join our newsletter.
• Internet & device activity — pages viewed, links clicked, approximate location derived from IP address, browser and device type, and similar analytics data collected automatically via cookies and similar technologies.
• Commercial / transaction data — information related to reservations or gift-card and rewards activity processed through our third-party providers.
• Inferences — limited preferences drawn from the above, used to improve the site and our offerings.

We do not knowingly collect sensitive personal information for the purpose of inferring characteristics about you.

How We Collect It

We collect information directly from you (for example, when you fill out a form), automatically as you use the site (through cookies and analytics), and from third-party service providers that help us operate features such as reservations, gift cards, email, and security.

How We Use Your Information

• To respond to inquiries, process reservations, and send requested communications such as our newsletter.
• To operate, maintain, secure, and improve the website and prevent fraud or abuse.
• To understand site usage through analytics.
• To comply with legal obligations and enforce our terms.

Third Parties & Service Providers

We share personal information with service providers that perform functions on our behalf, including:

• Google Analytics — website analytics (cookies, usage data).
• Google reCAPTCHA — bot and spam protection on our forms.
• inKind — gift card and rewards functionality.
• Resend — delivery of email and newsletter messages.
• Upstash — rate limiting and abuse prevention (uses IP address).
• OpenTable / reservation partners — to process reservation requests.

“Sale” or “Sharing” of Personal Information

We do not sell your personal information for money. However, our use of analytics and advertising cookies may be considered a “sale” or “sharing” (for cross-context behavioral advertising) under the CCPA. You have the right to opt out. Use the toggle below, the Do Not Sell or Share control, or enable a Global Privacy Control signal in your browser — we honor it automatically.

Your California Privacy Rights

If you are a California resident, you have the right to:

• Know / Access the categories and specific pieces of personal information we have collected.
• Delete personal information we have collected, subject to exceptions.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of your personal information.
• Non-discrimination — we will not discriminate against you for exercising your rights.

You may also designate an authorized agent to make a request on your behalf.

How to Exercise Your Rights

Submit a request using the form at the bottom of this page, or email privacy@elsuenosd.com. We will verify your identity before fulfilling certain requests and will respond within the timeframes required by law.

Cookies & Tracking Technologies

We use essential cookies required for the site to function and security, plus non-essential analytics cookies. You can accept or decline non-essential cookies via our cookie banner, and reopen those choices anytime using the “Cookie Settings” link in the footer. Most browsers also let you block or delete cookies.

Global Privacy Control (GPC)

We recognize the Global Privacy Control signal. If your browser or extension sends a GPC signal, we treat it as a valid request to opt out of the sale or sharing of personal information for that browser.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted, and we will update the “Last updated” date above.

Contact Us

Questions about this policy or your personal information? Email privacy@elsuenosd.com or write to us at 2836 Juan Street, San Diego, CA 92110.